# A video platform your workflows can think with

Shuffll Engage brings creative decisions, video production and audience relevance into a connected workflow. Build with the API, coordinate with an AI assistant through MCP, and keep the brief, source content, review and results connected as the work develops.

![Conceptual illustration of a brief, storyboard, narration, editable layers and video outputs connected in an orchestration loop.](/assets/agentic-orchestration-20261112.9620643df49906da787dc4cab888a0e1d1af1f87d9b48ac146beeab96a50f535.2608ac52.webp)

*Conceptual illustration of the creative workflow.*

## Explore what you can build

| Capability | What it means for your integration | Go deeper |
|  --- | --- | --- |
| Agentic creation | Let a connected assistant develop concepts, coordinate scenes, inspect artifacts and prepare revisions | [From brief to reviewed video](/engage/agentic-workflows) |
| Catalog-driven relevance | Bring approved products, imagery and explicit audience/offer rules into the creative | [Product catalogs](/engage/product-catalogs) |
| Smart overlays | Attach editable scene artwork with mapped text, product imagery and visual CTAs | [Overlay workflows](/engage/overlays) |
| Data-minimizing personalization | Keep audience selection in your system and share only the content inputs the workflow needs | [Security and privacy](/engage/security-and-privacy) |
| Multilingual production | Coordinate localized scripts, supported voices, visual direction and subtitles | [Language workflows](/engage/multilingual) |
| Campaign improvement | Connect production results to supported delivery/viewing measurements and plan the next creative iteration | [Analytics and feedback loops](/engage/analytics) |


## Compose the workflow around the outcome

A retailer can select an approved offer for an audience, brief an assistant to develop the product story, prepare narration in the intended language and attach a precise product overlay. The team reviews a representative preview before the workflow moves to export and campaign actions.

A business can also create audience-relevant creative without importing an entire customer profile. If the video needs only a selected product and language, keep names and contact details in your own system and provide the required content inputs. If a personal detail must appear in the video or a channel needs a destination, supply that specific value through the supported workflow.

## The integration is part of the product

**REST** fits your application, backend and automation services. **MCP** gives a compatible assistant discoverable, structured tools. Workspace scopes, resource ownership and the selected workflow determine what each connection can do.

Journeys preserve revisions, artifact dependencies and review checkpoints. Generation, preview, export and campaign launch are distinct actions with inspectable results. See [agentic workflows](/engage/agentic-workflows) and [jobs and retries](/engage/errors) for the operational model.

## Start with a real task

- **Evaluate the platform:** follow the [agentic journey](/engage/agentic-workflows) and [catalog example](/engage/product-catalogs).
- **Connect an assistant:** use [MCP setup](/engage/mcp), then inspect its live tool catalog.
- **Write application code:** use the [REST quickstart](/engage/quickstart) and [reference](/engage/openapi).
- **Choose a rendering contract:** read [campaign workflows](/engage/workflows) and [scope and availability](/engage/release-status).


These guides explain product workflows and current implementation patterns. Exact operations and production access depend on your deployment and authorized workspace. The checked-in REST reference is a bounded campaign contract; journey tools exposed through a compatible connection can have a different schema and lifecycle. Check the live capability response and tool schema before integrating.