# Take the story across languages, not just the words

Build a creative workflow that speaks to the audience at every layer: the script they hear, the voice delivering it, the visuals providing context and the subtitles they read. Shuffll Engage connects those choices to the journey so localization can be part of production from the brief onward.

## Four layers to localize together

| Layer | Creative control | What to review |
|  --- | --- | --- |
| Script and storyline | Localized wording, message, pacing and audience context | Meaning, approved claims, product terminology and natural phrasing |
| Voiceover | A supported voice, language and delivery for the selected workflow | Pronunciation, accent, tone and fit to scene duration |
| Visual direction | Scene descriptions, approved product imagery and culturally appropriate context | Product fidelity, generated text and consistency with the localized story |
| Subtitles and overlays | Captions matching localized narration, readable typography and scene-attached artwork | Timing, line breaks, reading direction, spacing and CTA layout |


Not every stage uses the same language list. Discover the configured language, voice and model catalogs, then inspect the selections available to your workflow. A language supported for script writing is not automatically available in every voice or visual model. A saved language tag also does not replace a supported voice/model choice or verification of the generated speech.

In the implemented journey workflow, captions follow the localized script/narration or the transcript of the exact generated actor audio. If you need an independently translated subtitle track over unchanged speech, confirm the selected workflow and export contract for that output.

## Example: one campaign, three local experiences

For a product launch, keep the approved product facts and creative objective consistent while adapting the expression:

| Version | What can change | What should stay aligned |
|  --- | --- | --- |
| English | Opening line, narration, captions and CTA wording | Product identity and approved offer |
| Spanish | Natural local phrasing, speech pacing and subtitle line breaks | The same product facts and campaign objective |
| Arabic | Wording, supported narration, right-to-left artwork and caption layout | Product facts, brand assets and review requirements |


These are illustrative localization plans. Verify the selected voice/model support and inspect the actual output for each version before using it in a campaign.

## Make language an early creative decision

1. Save the journey's intended language and audience context with the brief.
2. Write and review the localized script before generating speech.
3. Select a voice the current workflow supports; preserve the saved voice choice when producing scene media.
4. Adapt visual prompts and product artwork without changing approved product claims.
5. Review subtitle timing, text direction and overlay placement alongside the narration.
6. Inspect a complete preview and verify the exported version you intend to distribute.


Translation can change speech duration and layout. A finished English edit does not prove that a translated version will fit the same timing or artboard. Review the localized composition, not just the text file.

## A useful agent brief

> Adapt the approved product story for English, Spanish and Arabic audiences. Preserve product names and approved offer details. Write natural scripts for each audience, discover supported voices, and plan captions and product overlays for the reading direction. Flag missing language support before generation and bring back a sample of each version for review.


For scene planning and media coordination, see [agentic workflows](/engage/agentic-workflows). For editable localized product cards, see [overlays](/engage/overlays). [MCP setup](/engage/mcp) explains how an assistant discovers the tools available to its authorized workspace.